Content should feel organic, high-energy, and fan-led rather than overly promotional. Don Toliver’s official Instagram and TikTok sounds for his existing songs must be used. Refer below for the official links.

We want to tap into the feeling of:

• The countdown to one of the biggest album drops of the year.

• Going back to where it started: the Donny Womack days and the early SoundCloud era.

• Hearing Don’s voice for the first time on “Can’t Say” from Astroworld.

• When “No Idea” took over TikTok and introduced Don to a whole new wave of fans.

• The Heaven or Hell era and the summer “After Party” was on every playlist.

• The songs that made you a fan, and how Don’s sound has grown with every album.

• Late nights, neon lights and getting lost in the music.

• Fans imagining their first listen of Nitrous and where it fits in his story.

• The energy of a live Don Toliver show, from early club sets to sold-out crowds.

 How you can make it:

Any of these three routes works, so pick whichever suits your page.

1. Make your own. Original content built around Nitrous or Don Toliver, using one of the approved sounds below.

2. Clip and edit. Cut performances, music videos, or interviews over an official sound.

3. Combine the two. Mix your own footage with Don’s interviews, videos or live clips over one of the official sounds.
   
   

Creatives that are working:

• Dance and transition trends

• Lyrics and on-screen text over dim, moody or neon backgrounds

• Trippy, dreamy edits with slow-mo, blur and colour-shift effects

• “Me when the Nitrous drop hits…” POVs
  
  

Other ideas to try:

• Night-out and festival POVs with the song as the soundtrack

• Fit checks and outfit transitions inspired by Don’s style

• “X days until Nitrous” countdowns

• “First song I’m playing when Nitrous drops” posts

• Concert clips and crowd moments from Don’s live shows

• Friend group POVs planning their release-night listening party